Europe is Missing Its iPhone Moment

Chris Perkles
4 min readJan 8, 2025

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Two years ago, when the AI hype started gaining real traction, it felt a lot like the iPhone revolution all over again. Remember how the iPhone and the entire smartphone ecosystem completely reshaped the way we work, communicate, create, distribute, and play? Well, AI seems poised to do something similar — only this time, Europe is mostly watching from the sidelines. The buzz is happening all around us, but we’re barely on the train, and we’re definitely not in the driver’s seat. AI breakthroughs might be rolling out in the U.S. and China, but here, we’re stuck with cumbersome regulations and dwindling incentives. It’s as if the rest of the world has sleek iPhones while Europe is still fumbling around with outdated bricks.

Now, it’s not like we don’t see the opportunity. In fact, a lot of people compare today’s AI wave to the early days of the smartphone era, when app stores and mobile ecosystems unlocked entirely new markets. The trouble is, we in Europe aren’t moving fast enough or investing enough to build our own large language models (LLMs) and other game-changing AI tech. We have some early research and a few promising startups, but nothing on the horizon that matches the scale of OpenAI, Microsoft, or Alibaba. To make matters worse, even the AI we can import is sometimes restricted or heavily regulated to the point of losing its competitive edge.

Why is this happening? I see three big reasons:

1. Data Privacy

We all know data privacy is a huge deal in Europe, and for good reason — protecting people’s data is a noble goal. But while GDPR and other regulations might be setting ethical standards, they’re also making it really complicated and expensive to gather the massive datasets needed to train state-of-the-art LLMs. Companies and researchers have to jump through countless hoops, and even then, they may not be fully compliant. As a result, many just don’t bother investing here or scale back their ambitions to avoid running afoul of the law. So, this strict environment — though well-intentioned — ends up slowing us down and discouraging big AI projects that could propel Europe forward.

Image created with Grok v2

2. Energy

Training advanced AI models demands enormous energy resources, from supercomputing centers to cooling systems for those data centers. Europe’s energy prices are already high and still climbing. Some regions face power grid stresses and are pivoting to renewables as fast as they can, but it’s not happening at the scale we need. Meanwhile, data center giants in places like the U.S. can access cheaper energy or build server farms near renewable sources more easily. We do have renewable initiatives here, but again, we’re not moving fast enough to make large-scale AI training truly competitive. The result? Startups and companies think twice before setting up AI training facilities in Europe.

3. Money

When you combine data privacy hurdles and high energy costs, the price tag of building and training cutting-edge LLMs in Europe becomes astronomical. Understandably, major investors often look to more cost-effective regions — like the U.S. or parts of Asia — where they can get more bang for their buck. We do have government grants, EU programs, and some venture capital, but it’s just not keeping pace with what’s happening elsewhere. Without the substantial influx of funds and the supportive infrastructure it buys, we’re basically playing catch-up on a field that keeps getting bigger. And every month we’re behind, the gap widens further.

The Hard Truth

These three factors — Data Privacy, Energy, and Money — are the biggest obstacles, and they’re interconnected. They also fuel other issues, like a talent shortage (why work here if your AI research is constrained?) and a fragmented market (each EU country has its own approach to regulation and funding). All of this means we’re squandering what might be one of the biggest economic opportunities of the century.

The potential impact of AI is mind-boggling: massive productivity gains, whole new business models, and deep transformations in every industry — from healthcare and manufacturing to finance and education. Meanwhile, the U.S. and China keep accelerating, launching new models and applications almost weekly. If we don’t figure out a way to address these barriers, many European companies will be outperformed or even acquired by global giants who leverage AI far more efficiently.

I’m not saying Europe is doomed, but we’re doing too little, too slowly to secure a competitive edge in the AI race. We have strong ethical standards, world-class universities, and a talented workforce — but unless we unleash that potential with more flexible regulations, better access to energy, and bigger pools of investment capital, we’ll continue to lag behind. The rest of the world is moving fast, and for now, Europe remains stuck on the platform, watching the AI express leave the station.

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Chris Perkles
Chris Perkles

Written by Chris Perkles

I write about photography, communication and things that cross my mind // www.chrisperkles.at

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